Case Study: Achieving a 7x ROAS in 90 Days I. The Challenge: Profitable, But Untrustworthy Growth A rapidly scaling direct-to-consumer subscription business generating $40M in annual recurring revenue faced a crisis of confidence in their digital advertising performance. Platform-reported metrics…
SEO as a Strategic Moat: Building an Impenetrable Digital Advantage and Compounding Asset By the Chief Digital Strategist and Digital Asset Architect at Elevion In the executive suite, Search Engine Optimization (SEO) is often relegated to the technical budget—a cost…
Beyond the Click: Engineering the New ROI for Paid Media Campaigns By the Chief Digital Execution Strategist and Attribution Scientist at Elevion The fiduciary duty of a marketing leader is not to spend a budget, but to deploy capital. This…